https://vimeo.com/1043762690?share=copy Editor’s Note: The Pivot Point is a new video series that explores floral professionals’ bold decisions and...
The Pivot Point: A Renowned Event Florist’s Transition to Education
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interview
Are You Prepared to Talk Sustainability?
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...
UrbanStems Founder Named Among ‘People Shaping Retail’s Future’
The National Retail Federation recently released its list of “People Shaping the Future of Retail,” a group of 25 individuals who’ll be honored Jan....
Extended Interview: Scott Levin and Tom Moeller
Top executives from FTD share what they’ve learned from leadership changes and restructuring, how they’re responding to rising expectations in...
Anatomy of an Impactful Interview
Last week, Lori Kunian, owner of Affairs to Remember in Melrose, Massachusetts, joined the prestigious ranks of the American Institute of Floral...
Charleston Florists Talk Roots and Future in Local Paper
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What...