A crimson standard rose that an international breeder refers to as its “crown jewel.” A wedding-perfect protea that combines edgy and cool texture...
Ready for their Close-Up: Outstanding Varieties in All Their Glory
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Floral Management
Keep Existing Customers Coming Back in Three Steps
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
Bumper Crop of Start-Ups Looks to Disrupt Floral Industry
In the past five years, bolstered in cases by millions in venture capital funding, a new crop of online start-ups marketing curated designs and...
On Facebook, Boosted Posts, Ads Can Lead to New Sales
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
Reminder Calls Key to Summer Sales
Want to keep the phones ringing (and the website orders buzzing) all summer? Don’t wait around. Pick up your own phone and start dialing. That’s...