For florists, reputation is everything — and nothing reinforces quality like flowers that last. Educating yourself and your team on proper care and...
Florida’s greens growers have turned more than a century of challenges into success. From a small fern experiment north of Orlando, the region’s...
When it comes to floral longevity and profitability, few investments pay off like a well-tuned cooler. At Penny’s by Plaza Flowers in Philadelphia,...
Ever wonder how your shop’s financials compare to top-performing businesses? In the May/June issue of Floral Management, floral finance expert Paul...
Rothe Florists in Philadelphia uses incentive plans to motivate employees and boost sales. Shown: Herb Rothe, center, flanked by employees Anthony...
A great manager can inspire a team to new heights — but a bad one? They can drive employees away and cost businesses. In the January/February...
South American flower farms are facing numerous challenges that affect pricing. Flower prices have been climbing, and the reasons go far beyond...
Installing living walls is one of many plant services that Interior Plantscape of Wisconsin offers. The Appleton, Wisconsin business and others use...
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI,...
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
Will demand for fresh flowers pick up this year? Will inflation continue to slow? What will freight cost? Charlie Hall, Ph.D., the Ellison Chair in...
Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting...