When it comes to floral longevity and profitability, few investments pay off like a well-tuned cooler. At Penny’s by Plaza Flowers in Philadelphia,...
Boost Profits with Precision Cooling
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Floral Management
Master the Metrics That Drive Profitability
Ever wonder how your shop’s financials compare to top-performing businesses? In the May/June issue of Floral Management, floral finance expert Paul...
Incentivize Your Team for A Mother’s Day Sales Surge
Rothe Florists in Philadelphia uses incentive plans to motivate employees and boost sales. Shown: Herb Rothe, center, flanked by employees Anthony...
Smart Strategies for Hiring Leaders
A great manager can inspire a team to new heights — but a bad one? They can drive employees away and cost businesses. In the January/February...
What’s Driving Up Flower Prices?
South American flower farms are facing numerous challenges that affect pricing. Flower prices have been climbing, and the reasons go far beyond...
Plant Services: A Growing Opportunity for Florists
Installing living walls is one of many plant services that Interior Plantscape of Wisconsin offers. The Appleton, Wisconsin business and others use...
Inventory-Driven Designs To Cut Waste
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Expert Advice for A Healthier Bottom Line
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI,...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen Order
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
Sustainable by the Dozen: How Two Farms Grow “Green” Roses
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
2024 Economy ‘Beneficial for Floral,’ Says SAF Chief Economist
Will demand for fresh flowers pick up this year? Will inflation continue to slow? What will freight cost? Charlie Hall, Ph.D., the Ellison Chair in...
Moving Valentine’s Day Flowers Is a Yearlong Logistics Dance
Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Ace Leadership With These 5 Actions
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting...
Sharpen Your Marketing Tactics
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University —...
Protect Your Digital Work
It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s...