Eileen Weber, AAF, has seen how her year-long design training program has improved operations at her Chicago-area shop, Lake Forest Flowers. She...
One of the busiest holidays is right around the corner. Is your digital strategy sharp enough to capture online shoppers looking for Mother’s Day...
For many floral business owners, human resources can feel like an afterthought — until a problem arises. From handling employee policies to ensuring...
Industry veteran, author, and motivational speaker Barry Gottlieb partnered with SAF to bring SAF members a free course about personal growth. The...
Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract...
Do you want to eliminate guesswork for the design and sales team, ensure uniformity in arrangements, and build profit into every design? A new...
There was a time when Sherry Grimes-Jenkins sometimes lost money trying to build beautiful floral arrangements. She would get a $100 order and...
Having trouble finding workers? Struggling to onboard new employees? In a series of three courses for the Society of American Florists, human...
The holiday season is quickly approaching and the Society of American Florists has a Holiday Planning Package with resources to help boost sales....
Almost no one wants a funeral devoid of flowers, and sympathy flowers provide florists an opportunity to serve families at significant times in...
Do you want to pay your employees a competitive wage, but can’t find the wiggle room in your profit margins? Are you interested in performance-based...
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’...
With Mother’s Day coming up, it’s a good time to make sure customers can find you online. The best way to do it? Optimize your SEO. In a course on...