Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors,...
[mom_video type='vimeo' id='776708598' width='900' height='506'] There are many ways to add value to an arrangement, whether it be through the...
The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still...
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements...
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is...
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design...
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections...
Looking for a holiday gift your designers will absolutely adore — and that will inspire them in 2016 and beyond? Consider “A Master Guide to the Art...
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate...