Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient? Empathetic and personal? Do they ask sales-... Read more
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the economy, but it points to a growing challe... Read more
Type “flowers” or “florist” into your browser’s search bar and millions of pages return results. How do you get your website to stand out? Renato Cruz Sogueco, AAF, PFCI, i... Read more
This time of year, many Americans are focused on barbecues, pool time and fireworks, but for hundreds of floral industry members, the Fourth of July week has become a time to gather for the... Read more
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat customers— ready and willing to sing your p... Read more
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to start thinking long-term at your business?... Read more
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit Blast. Sponsored by Flower Shop Network Inc.... Read more
Sharing ideas and learning ways to improve your business are the best reasons to attend SAF Amelia Island 2019, according to last year’s first-time participants. Networking was a highlight f... Read more
School’s just about out for summer, and many floral professionals have their eyes on September for four days of world-class business education, powerful connections and creative inspiration... Read more
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s Day. Floral finance wiz Derrick Myers, CPA... Read more