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Valentine’s Day is always busy, but this year the holiday falls on the Tuesday after the Super Bowl. Between that and the unpredictable weather...

The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package....

Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If...

Valentine’s Day is just a few weeks away, and the Society of American Florists has new social media and marketing materials to encourage customers...

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