When U.S. florists think of popular flower holidays, Valentine’s Day and Mother’s Day logically come to mind. One cultural holiday that doesn’t get...
Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the...
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to...
10/10 has a nice ring, or more precisely, a nice “ca-ching” to it, right? That’s what retail consultants, one shopping app and a growing number of...
The pandemic turned millions of consumers into more regular online shoppers almost overnight. Most experts say that, even as restrictions ease and...
Just like Mother’s Day, Father’s Day will look a bit different this year with social distancing practices still in play. Though Father’s Day isn’t...