Sales can be hard to come by in the summer. If it’s a conscious decision to pull back in the summer, that’s one thing. But if you find yourself worrying over a summertime slowdown — and itching for more business — it’s time to take action. To make successful pitches in the summer, you need to be especially sure that your price aligns with the value customers place on your product.
This month in Floral Management, contributor Mark Anderson shares tips on how to drum up summer business, including how to improve perceived value and better assess the potential of event work customers.