SAF develops comprehensive online resource centers to help members capitalize on the nationwide PR programs and groundbreaking university research studies, to help you build visibility on a local level.

These promotional resource centers provide step-by-step ideas and advice, program content, talking points, suggested social media posts, photography, videos and more.

We make it as easy as possible for you to reach out to your local media with ideas for covering flowers and your business, or to target the consumer directly with your message.

Check out the resources available at your fingertips:

In addition to building off of the nationwide PR programs, SAF provides members with ready-to-use professional materials and tools to market your business. Think of SAF as your marketing consultant or public relations agency. SAF makes it simple. Members save time and money, boost sales and enhance their professional image.

Marketing Materials and Advice

SAF members also have access to a library of free marketing materials and advice 24/7. Here, you can download digital materials — floral photography, handouts, fliers, ads, customizable press releases, radio commercial scripts and more — and get valuable promotional ideas and tips for working with reporters.