Two-Minute Trends Resource Center

Educate Consumers on the Power of Flowers in Interiors

In its first initiative to directly connect with the interior design community, SAF, in partnership with Asocolflores, launched “The Architectural Design of Flowers,” a promotional program created to educate interior designers and architects on research proving the scientific benefits of flowers. The program also provides guidance on how these design pros can better integrate flowers into their work, creating more meaningful, welcoming and productive professional and private spaces for their clients.

The creative “meat” of the program is “Two-Minute Trends with Kelli Ellis and Mark Woodman,”  a series of seven videos showcasing the scientific benefits of living and working among flowers, as well as color trends for residential and commercial spaces. The series combines the expert advice of interior designer Kelli Ellis — of HGTV, Modernism Week, Maison et Objet — with the expertise of color trend expert Mark Woodman. Together, they demonstrate the art and science of flowers as a design tool to inspire emotions and actions within public and private living spaces, as well as work environments. The floral designs featured in the videos, as well as accompanying professional photography, were created by SAF member Tim Farrell, AAF, AIFD, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania.

Make It Work for Your Business

Did you know that consumers crave knowledge about products, and show loyalty to businesses that educate them? As an SAF member, you can capitalize on Two-Minute Trends to educate consumers about how flowers inspire emotions and enhance commercial and residential spaces. Click the links in the box to find out how, and follow and share SAF’s Two-Minute Trends posts from Instagram, Twitter and Facebook.

The Architectural Design of Flowers program and Two-Minute Trends videos are made possible thanks to funding by longtime SAF PR Fund supporter Asocolflores.

© Society of American Florists

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