The Delta variant of COVID-19 has brought a lot of uncertainty for business owners, but for many florists one thing is certain: whatever the impact...
SAF Competition Highlights Outstanding Varieties
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual...
4 Ideas to Boost Your ‘Back to School’ Business
A new school year provides students with countless opportunities for socialization and education — and for retailers, it’s a chance to score more...
Will Ecuador’s Rose Farms Be Swayed by Cannabis?
A recent Reuters’ news story about an Ecuadorian rose farm taking up cannabis production had some in the floral industry wondering: Will flower...
Charge the Right Labor Rate
Most florists lost their wedding and event business during COVID-19, but in a twist for many, their profitability went up. How? Floral Management...
Event Florists Share Playbook for Tackling Supply Woes
Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first...
Save the Date for Petal It Forward 2021: October 20
The Society of American Florists’ international goodwill initiative, Petal It Forward, will be held Wednesday, October 20, 2021. Started in 2015,...
Status Quo Shifts for Events
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have...
Colombia Supply Chain Rebounds — But Challenges Remain
Disruptions to the Colombian floral supply chain resulting from anti-government demonstrations in May have dissipated, at least for now. But while...
Here Come the Brides
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no...
SAF Makes Push for Ag Labor Reform
This week SAF joined a coalition of agricultural interest groups in sending a letter to U.S. Senate leadership urging action on immigration reform....
Demand, Marketing Drive Mother’s Day Sales Increase
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new...
Get Ready to Promote Wedding Season
Last year, weddings were scaled down, postponed, and even cancelled with the rise of the COVID-19 pandemic. This year, with restrictions lifting...
Vaccine Mandates: Cautions and Concerns
With COVID-19 vaccines becoming widely available to all age groups, the idea of making vaccination a requirement for employment has a strong...
SAF Tapped as Source for Mother’s Day Media Coverage
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and...