Scotts Flowers hasn’t had many sales from TikTok, but it is still an important piece of their marketing strategy, says Taylor Choi, product...
Member Spotlight: Adam Havrilla, AIFD, ICPF, PFCI, of Artistic Blooms in Chicago, Illinois
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Reach New Customers With These E-Commerce Trends
E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to...
Drive Revenue by Wowing Big Budget Brides
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new...
Florists’ Top Tips for Staying Profitable
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer...
Member Spotlight: Jason and Mary Bigham of Penny + Clover in Rochester, Michigan
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
SAF Members to Elect New Leaders
It’s time to elect the next crop of Society of American Florists leaders — the volunteers who shape everything the association does, from developing...
Great Customer Service Can Offset Consumers’ Inflation Woes
There may be little retailers can do to bring down inflationary prices while maintaining a healthy profit margin, but a new survey found that small...
Member Spotlight: Eric Fernandez of Continental Flowers in Miami, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Tackling Tough Questions About Mother’s Day Flowers?
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
Member Spotlight: Cosentino’s Florist in Auburn, New York
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Your Step-by-Step Mother’s Day Survival Guide
The countdown is on for mom, and the Society of American Florists has compiled a step-by-step Mother’s Day Survival Guide to help you prepare for a...
Are Corporate Accounts Back? Some Florists Say ‘Yes’
Jeanne Ha, AIFD, had a strong portfolio of corporate clients at her flower shop just outside Washington, D.C. until the pandemic shut down...
Save Time and Boost Business with Email Automation
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals...
Economic Outlook: Inflation, Supply Chain Expected to Improve
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely...