If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such...
Design Hacks for a More Efficient Mother’s Day
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Results for "covid 19"
Buoyed by Easter, Most Surveyed Retailers Will Open on Mother’s Day
Perhaps buoyed by a better than expected Easter, 95 percent of retail florists responding to a Society of American Florists survey said they plan to...
Virtual Flowers Generate Revenue, Help Forecast
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements —...
Mother’s Day Resources
Mother’s Day Resources COVID-19 has created challenges--and opportunities--in planning for Mother's Day. Here are some COVID-specific Mother's Day...
SAF Continues Push for Grower Aid
The Society of American Florists this week continued its push in Washington to ensure that industry growers receive a portion of the $9.5 billion...
SAF Answers Federal Aid FAQs
A $2 trillion stimulus package offers a lot of hope and help for floral industry professionals whose businesses have been upended by the COVID-19...
SAF President Shares Mother’s Day Game Plan
The threat of COVID-19 presents many obstacles for the floral industry — but, for those businesses that can provide some services, Mother’s Day 2020...
Industry Leaders Discuss Holiday Supply Chain
The first few days of April brought signs that demand is beginning to pick up along the floral industry supply chain — a potentially encouraging...
SAF Advocates for Grower Aid through USDA
As U.S. floriculture producers see sales drop dramatically year over year due to the COVID-19 crisis, the Society of American Florists is actively...
Florists Grapple with Decision to Stay Open
As the COVID-19 crisis enters its second calendar month in the United States, florists are grappling with some of the toughest decisions of their...
SAF Editors Refocus April/May Issue
Longtime readers of Floral Management may have noticed the April/May issue has yet to hit their mailboxes and inboxes. Don’t worry: The new issue is...
Shifting Sympathy Practices in the Age of Coronavirus
Funeral directors and florists have seen the sympathy business completely upended to comply with social distancing efforts to slow the spread of...
Video Tips for Virtual Connections
Selling flowers and staying top-of-mind with customers in a pandemic requires a full embrace of technology, according to a trio of creative...
SAF Launches Mother’s Day Webinar Series
From left to right: Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois, David Armellini of Armellini Industries in Miami, Rodi Groot of...
Federal Aid
Federal Aid Programs So far, there have been two small business loan programs created as a result of the COVID-19 Pandemic. The first program was...