Petal it Forward is Oct. 20 — just three weeks away. It’s not too late to participate in this feel-good event where participants hand two flowers or...
Spread the Power of Flowers on October 20
read more
Results for "petal it forward"
Florist Celebrates ‘Mental Health Monday’ with Flower, Snack Giveaway
Sarah LoBue, AIFD, ICPF, put a chalkboard sign outside her Carlinville, Illinois shop last week that likely spoke to everyone who saw it: “If...
General Web Banners and Social Graphics
Save a Web Banner or Social Media Graphic by:1. Right clicking on the image you want. 2. Select "Save Image As" and save to your desktop or in...
Ohio Florist Eager to Spread Smiles Next Month
The pandemic has cancelled so many events and rites of passages this year, but it won’t stand in the way of one of Dalene Baker’s most treasured...
National Media Spotlights Floral Industry’s Competitive Advantage
A national news story recently detailed the unique position flowers have in Americans’ lives right now, and how national companies and local retail...
Marketing Messages That Sell
Fortune favors the proactive. “People won’t buy something if they don’t know it exists,” said Jennifer Barnard, the fourth-generation owner of...
Florists Launch Creative Revenue Boosters During COVID-19
In Alexandria, Virginia, Helen Olivia Flowers has been hosting “virtual” workshops for adults and kids.[divide margin_bottom="10"] Online flower...
1 Draft-Table
RETAIL MEMBERSHIP LEVELS BENEFITS Limited Student/ Educator/ Emeritus Standard Premium Premium Plus Ultimate COST $30 monthly$365 yearly $60...
Society of American Florists (SAF)
Live and On-Demand Events Ultimate Roundtable: Post Valentine’s Day Analysis Wednesday, March 13 | 2:00 p.m. ET Join floral pros from across the...
New York Florist Shares Business, Labor Advice with Forbes
Finding, training and (especially) retaining talent is an ongoing struggle for floral businesses around the country. In a recent Forbes.com article,...
Shop Video Captures the Joy of Receiving Flowers
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and...
SAF’s New Strategic Plan Emphasizes Education, Connections
The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual...
AIFD Symposium Sneak Peek: Focus on Hands-On Learning, Vendor Partnerships
This time of year, many Americans are focused on barbecues, pool time and fireworks, but for hundreds of floral industry members, the Fourth of July...
Public TV Show on Floral Industry Expands to 62 Markets
A fourth-generation florist and industry educator is shedding light on all of the work (and joy) that goes into breeding, growing, designing and...
Arizona Florist Builds on PR Success for Mother’s Day Donation Drive
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy,...