Member Benefit Center - safnow.org

SAF Member Benefits Resource Center

Access all your SAF member benefits in one convenient location! Use the dropdown menus below to explore everything your membership has to offer. From events and the Floral Education Hub to a full library of business and marketing resources — it’s all here to help your business grow and succeed.

SAF News, Events and Updates

2025 Mother's Day Prep Package

Get ready for a successful and profitable Mother’s Day with SAF’s resource package. Find articles, on-demand courses, webinar recordings, and practical tips to help you make the most of the holiday.

SAF's 140th Annual Convention

August 11-14, 2025
Westin Kierland Resort & Spa

Join 400+ floral professionals at SAF Phoenix 2025! Experience three days of expert-led learning, fresh inspiration, and time to connect with peers from every segment of the industry.

Spring Holidays & Mother’s Day Recap: Trends, Insights & Strategies

May 22 at 2 PM ET

Join floral pros from across the industry for a recap of this year’s spring holidays and Mother’s Day. Hear an economic update from SAF Chief Economist Charlie Hall, Ph.D., and gain insights from SAF’s consumer and retailer surveys. Learn how your sales compare, discover emerging trends, and explore strategies to keep momentum going through the summer.

2024 Sustainability Spotlight

Floral Management’s new Sustainability Spotlight dives into the innovative ways floral businesses are embracing eco-friendly practices to meet rising consumer demand.

The Floral Education Hub offers a library of 100+ FREE on-demand webinars and courses to help you operate an efficient and profitable business.

All SAF Members receive free or discounted
pricing to all contents on the hub

CLICK BELOW TO NAVIGATE TO RESOURCES BY CATEGORY

Floral Management Magazine

Floral Management is SAF’s bi-monthly print and digital magazine, exclusively for members. It provides industry news, profitability strategies, staffing insights, expert advice, shop management resources and much more to help your business thrive.

See Online Issues

 

Floral Management subscriptions by membership level:

Wholesalers, Importers, Suppliers, Growers: Print & Digital Subscription
Ultimate-Level Retailers Print (up to 5 Subscriptions) & Digital
Premium Level Retailers: Print & Digital Subscription
Standard Level Retailers: Digital Subscription Only
Educators/Students: Digital Subscription Only
SAF Now E-Newsletter

All members receive SAF News Now, a bi-weekly digital newsletter delivered straight to your inbox, keeping you informed on the latest industry news, trends, and updates.

See Industry News

Discounted Registration for SAF’s Premier In-person Events

SAF members receive exclusive pricing on registration for SAF’s in-person events:

  • Next Gen LIVE!
  • Annual Convention
  • 1-Day Profit Blast (2 per year)
  • Congressional Action Days

See SAF’s Event Lineup

Event Discounts by Membership Level
Wholesalers, Importers, Suppliers, Growers: additional 30% savings on member pricing
Ultimate-Level Retailers: additional 30% savings on member pricing
Premium Level Retailers: additional 10% savings on member pricing
Standard Level Retailers: SAF member pricing
Educators/Students: SAF member pricing

 

Virtual Events

SAF hosts various free virtual events throughout the year for members:

  • 6 Virtual Idea Exchanges: Retail members gain insights on timely topics and share ideas, ask questions and get advice.
  • 4 Ultimate Roundtables: In-depth, cross-segment discussions between ultimate level retailers, growers, suppliers and wholesalers, with industry insights and about the economy, policy, and trends and challenges.
  • Monthly Next Gen Happy Hours: Young floral pros gather to hear insights on a variety of topics and to share new trends, ideas and more.

See Virtual Event Lineup

 

Access to virtual events by membership level:
Wholesalers, Importers, Suppliers, Growers: Idea Exchanges, Next Gen Happy Hours, 4 Ultimate Roundtable events per year
Ultimate-Level Retailers Idea Exchanges, Next Gen Happy Hours, 4 Ultimate Roundtable events per year
Premium Level Retailers: Idea Exchanges, Next Gen Happy Hours, 2 Ultimate Roundtable events per year
Standard Level Retailers: Idea Exchanges and Next Gen Happy Hours
Educators/Students: Idea Exchanges and Next Gen Happy Hours
Advocacy

SAF advocates for the floral industry at every level, ensuring the voices of florists, growers, wholesalers, importers, and suppliers are heard in Washington, D.C., and beyond. From securing legislative wins to tackling key issues like labor, costs, and floriculture funding, SAF is dedicated to protecting and advancing our industry. Join us and make an impact!

Learn about SAF’s Advocacy

Learn about SAF’s Congressional Action Days

Social Media and Marketing Graphics

All SAF members have exclusive access to ready-to-use marketing assets designed to boost your online presence effortlessly—so you can focus on what you do best: running your business!

  • Social media graphics and web banners tailored for florists to promote holiday specials, events, delivery options, and more
  • Holiday Toolkits to prep for staffing, delivery, and pricing
  • High-resolution floral imagery available to download and use as needed
  • Press Release Templates, Radio Scripts, and much more! 

See SAF’s Marketing Resources

Petal It Forward Resources

Petal it Forward is SAF’s goodwill initiative, in which participants hand two flowers or bouquets to an unsuspecting stranger — urging them to keep one and share the other. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.

SAF has downloadable branding templates, care tags and flyers, signage and more. As well as guidance on how to best promote your event and spread the love of flowers during this one-day event.

Learn More

 

Petal it Forward Templates are available to:
Wholesalers, Importers, Suppliers, Growers
Ultimate-Level Retail Members
Premium Level Retail Members
HR Toolkit

All members receive access to SAF’s HR toolkit with videos, articles, and discounted courses about recruitment, employee engagement, compensation, compliance, and HR technology

See Toolkit

Free Legal Consultation

Have a question and want to talk to a lawyer about it for a few minutes without running up a huge bill? Give SAF’s small business attorney a call. SAF partners with LerchEarlyBrewer, a Bethesda, Maryland, law firm, so you can get fast, free answers to a variety of business legal questions.

Learn More

Legal Consultation is available to:
Wholesalers, Importers, Suppliers, Growers
Ultimate-Level Retail Members
Premium Level Retail Members

 

SAF Member Directory Listing

All member businesses are featured in SAF’s Member Directory, making it easy for customers and industry professionals to find you—whether they’re looking for florists, wholesalers, growers, or suppliers. Plus, the directory serves as a valuable networking tool, helping you connect with fellow members and expand your industry relationships.

See Member Directory

Access to yearly State of the Industry report

Contact info@safnow.org to access your link to download the state of the floral industry report.

The State of the Industry Report is Available to:
Wholesalers, Importers, Suppliers, Growers
Ultimate-Level Retail Members
Next Gen Resources

Are you a next generation floral industry professional? Or do you have next gen pros on your team? All SAF members receive exclusive access to events and resources specifically designed to connect, educate and inspire the rising stars in our industry.

  • Monthly virtual Next Gen Happy Hours with a different topic each month.
  • Private Next Gen Facebook group to share ideas, ask questions, connect with peers

See Next Gen Resources

SAF Classifieds

All SAF Members receive discounted rates to list products and services on our Classifieds page.

See Classifieds

Exclusive Partnership offers for SAF Member Florists

As an SAF member, you get more than access to top-tier events and resources — you also enjoy complimentary products, special discounts, and promotional samples from our trusted partners.

Scroll through to explore all the valuable offers available to you!

20% Off Details Software

From Details Flowers: Details Flowers Software is an all-in-one platform designed to help florists and event designers streamline their business operations and enhance profitability.

SAF members receive an exclusive 20% discount on Details Flowers Software to streamline your floral business operations. Available to NEW Details members only

100 Free Roses

From Rosaprima: Founded in 1995 in Cayambe, Ecuador, Rosaprima is a premier grower of luxury roses, offering over 150 exclusive varieties and known for exceptional quality, craftsmanship, and sustainability.

New SAF florist members can request a box of Rosaprima roses, which includes 100 stems of the latest varieties delivered directly through the wholesaler of your choice.

Free Welcome Box

From Smithers-Oasis, a global leader in floral supplies, Smithers-Oasis is dedicated to innovation and quality.

Receive a FREE welcome box when you join SAF packed with Smithers-Oasis products to jumpstart your Journey. Available to NEW SAF members only

Free Secret Shopper Call

From The Profitable Florist: The Profitable Florist was founded in 1997 by Tim Huckabee, a sales training guru for florists. You might know him from his column in our magazine, Floral Management!

All new members of SAF will get access to one FREE secret shopped call made to their shop with a recording and a ten point report card.

The Elite Flower

Receive a FREE mixed sample box of blooms direct to your shop from The Elite Flower, grown at a variety of farms located in Ecuador and Colombia: Agrinag, Natuflor, Alma, Qualisa, Bellarosa, Natura Eterna, Royal Flowers & Pyganflor.

How to claim: Complete the partner offer form (found in your new member welcome emails) and The Elite Flower will direct ship the flowers to arrive at your shop within 3 weeks.

California Association of Flower Growers and Shippers

Thanks to a partnership with CalFlowers, SAF members get their application fee waived when they apply to join CalFlowers!

When applying, use code SAF or reach out to info@cafgs.org for more information.

30% Off Bouquet Bootcamp

From The Floral Coach: Learn from Amy Balsters, The Floral Coach™, as she transforms your bouquet design skills in her signature Bouquet Bootcamp. Create stunning, professional arrangements with ease and efficiency.

As an SAF member, you enjoy an exclusive 30% discount on this game-changing course. Coming soon!

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