Optimize Your Business Performance with Flowers and Plants: Insights from Texas A&M University

Boost Business Performance with Flowers and Plants: Insights from Texas A&M University

Staying competitive in business is crucial due to constant changes in unemployment rates, productivity, and consumer confidence. Experts believe a happy, productive workforce is key to gaining a competitive edge. 

Texas A&M University research shows that simple additions like flowers and plants in the office can significantly boost innovation and problem-solving skills. Dr. Roger Ulrich, the project’s lead researcher, explains that these natural elements can greatly enhance employee productivity and business success.

How Natural Elements Improve Workplace Productivity

The study lasted eight months and explored how different office environments affect creativity. The settings included offices with plants, sculptures, or no decorations.

The results were clear: workspaces with plants led to better innovation. Men generated 15% more ideas, and women offered more diverse solutions in these plant-filled offices.

The Impact of Environment on Employee Performance

Dr. Ulrich emphasizes the importance of environment in enhancing workplace performance. “Understanding how natural settings affect various groups can help businesses improve employee productivity,” he says.

Conclusion: Natural Elements as a Competitive Advantage

Incorporating plants and flowers into office spaces not only creates a healthier, more innovative workplace but also gives businesses a strategic edge. Texas A&M’s findings highlight the importance of natural elements in boosting productivity and driving business success.

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Methodology

Researchers at Texas A&M University recruited 101 participants to take part in The Impact of Flowers and Plants on Workplace Productivity study. During the eight-month scientific study, participants took part in emotional, creativity and attentional demand protocols, in conditions that were carefully controlled, yet were similar to those in many office workplaces. Subjects were asked to perform a series of tasks in one of three environmental office conditions, selected at random: with fresh flowers and plants; with abstract sculpture; or with no embellishments at all. Throughout each session, subjects self-rated their moods four times, executed two creativity tasks and completed one attentional demand test. Researchers measured the number of ideas participants generated, their ideas’ originality and flexibility, and other responses, using data extracted from the tests, which included Torrance Tests of the Creative Thinking and Profile of Mood States.

The research lends weight to growing scientific evidence that flowers and plants, as well as other aspects of nature, have a beneficial impact on state of mind and emotions. The Society of American Florists worked in cooperation with the Texas A&M University research team, bringing an expertise of flowers and plants to the project.


About the Researcher

The Impact of Flowers and Plants on Workplace Productivity Study was conducted by Roger Ulrich, Ph.D., Behavioral Scientist, Director of the Center for Health Systems and Design, Texas A&M University in College Station, Texas. Dr. Ulrich is a professor of landscape architecture and is an internationally recognized expert on the influences of surroundings on human well-being and health. His interests concern applications of environment-behavior knowledge to healthcare buildings, landscape architecture and urban design.

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