December Holidays Member Survey 2015

2015 Winter Holiday Survey Results

Results from the Society of American Florists’ post-holiday survey. Two-thirds of respondents (66 percent) said their sales dropped this year, compared to 2015, when the holiday fell on a Saturday. Read the full story.

Source: SAF 2015 Holiday Sales and 2016 Valentine’s Intentions Survey. Emailed Jan. 4. 8.7 percent response rate.

Read 2014 December Holidays: Mostly Holly and Jolly — with a Few Snags here.

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