The new deal among the United States, Canada and Mexico that updates the North American Free Trade Agreement (NAFTA) is being hailed as a win for...
Trade Experts Express Relief Over Trilateral Agreement
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Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
Member Experts Directory
Got a question? As an SAF member, you have access to a seasoned panel of veteran florists as well as industry suppliers, ready to offer...
Get SAF Convention Handouts Now
The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on...
Winston Flowers Reveals Wedding Trends on ‘The Today Show’
Winston Flowers, a 74-year-old business with eight locations throughout the greater Boston area and New England and a new studio in New York, earned...
SAF Urges USDA to Improve Data Collection for Floriculture Crops Summary
The Society of American Florists recently submitted a letter to the United States Department of Agriculture, suggesting changes to improve the...
Field to Vase Dinner Comes to SAF Palm Springs 2018
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
Blair Winner to Receive Gold Medal Award in Palm Springs
by Jennifer White and Jenny Scala The Society of American Florists will honor Blair Winner with the Gold Medal Award during SAF Palm Springs 2018,...
Tight Knit. Bad Fit?
Here’s a variation of a question I hear from family business owners: “I hired my beloved cousin…but it’s not working out. What should I do?”...
Park Florist
Here are some additional images from our shoot at Park Florist in Takoma Park, Maryland. [images cols="three"] [image link="#" image="29610"] [image...
Actions Taken To Expand Healthcare Savings Accounts
The House Ways and Means Committee approved several bills this week that would increase the allowable uses of health savings accounts (HSAs) and...
Listen in on Secret Shopper Calls to Florists in Green Bay
Tim Huckabee loves to illuminate what's going right — and wrong — at retail flower shops. During his presentation "Smart Selling," on Sunday, July...
How to Really Leverage Research on Floral Consumers for Your Business
Don't you wish you could see the future of your business? Don’t you wish you could look into a crystal ball to know why shoppers abandon their...
Generate Everyday Sales with ‘Flower Power’
The Society of American Florists’ marketing tools make it easy to keep your shop in front of customers — and position florists as...
Ohio Nursery Subject of ICE Raid
U.S. Immigration and Customs Enforcement (ICE) agents arrested more than 100 employees at an Ohio gardening and landscaping company on Tuesday. The...