Most florists lost their wedding and event business during COVID-19, but in a twist for many, their profitability went up. How? Floral Management...
Science proves that flowers make people happy. Hopefully your business is planning on spreading some cheer this fall with the Society of American...
Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that...
At Bloomtastic Florist in Columbus, Ohio, Heather Waits is now experiencing a second round of postponed or canceled clients. “You console your...
COVID-19 Webinar Series: Recovering and Rebuilding Wedding & Event Work Presenters: Kate Delaney, AAF, SAF Director of Career Development,...
Roadmap for Profitable Delivery Presenter: Paul Goodman, MBA, CPA, PFCI Delivery is a key service that retail florists offer. It’s something that...
COVID-19 Webinar Series: Accessing Federal Aid Presenter: Joe Bischoff, SAF Senior Lobbyist On Friday, Congress passed a third sweeping relief...
COVID-19 Webinar Series: Social Media Strategies for Florists Presenters: Carly Anechiarico, Blossom Flower Shops, Yonkers, NY, Jackie Levine,...
COVID-19 Webinar Series: Sourcing Fresh Product – The New Normal Presenters: David Armellini, President, Armellini Industries, Christine Boldt, EVP...