Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that deserves your focused attention: customer ser... Read more
Science proves that flowers make people happy. Hopefully your business is planning on spreading some cheer this fall with the Society of American Florist’s annual feel-good initiative, Petal... Read more
At Bloomtastic Florist in Columbus, Ohio, Heather Waits is now experiencing a second round of postponed or canceled clients. “You console your clients in an upbeat, cheerful way; then, when... Read more
COVID-19 Webinar Series: Sourcing Fresh Product – The New Normal
Presenters: David Armellini, President, Armellini Industries, Christine Boldt, EVP of Association of Floral Importers of Florida (AFIF), and Dave Pruitt, Interim CEO of the California Cut Flower Commission and Certified American Grown.
Get an update on the state of floral supply, both domestically and abroad.
Presenters discuss how product is moving through the channel, where there are (and are not) gaps in supply, and what you can expect in the coming weeks and months.