The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
SAF Members to Elect New Leaders
SAF events, ready-to-use marketing tools and membership dues – these are among the many SAF programs that the SAF volunteer leadership influences –...
Amid Crisis, Consumers Still Want Flowers
How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists...
How to Get the Most Out of New Customers
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug...
In SAF Economic Survey, Labor Tops 2020 Concerns
Eight out of 10 respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent”— and more...
60 Percent of Florists Saw December Holiday Sales Rise
A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty...
47 Percent See Holiday Sales Gains
The 2019 Christmas season seems to have turned out well for many floral pros. A “gut check” survey of Society of American Florists volunteer leaders...
White House Holiday Decor Honors American Heritage, Heroes and Traditions
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
165 Million-Plus Consumers Plan to Shop Thanksgiving Weekend
Get your showroom, social media platforms and website ready: With a compressed holiday season this year, tens of millions of consumers are expected...
Feast Your Eyes on Dozens of Award-Winning Flower Varieties
Between the buzz of Thanksgiving and the hubbub of Christmas, could you (and your team) use a jolt of inspiration for new design work in 2020? This...
Thanksgiving Disappoints Many Florists, but Christmas Looks Promising
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales
A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on...
5 Marketing Lessons from Petal It Forward to Build Year-End Sales
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
Indiana Florists Pay Tribute to SAF Member Killed in Car Accident
Florists in Indiana are grieving the loss of Society of American Florists member Linda Taylor, owner of Bowden Flowers, this week. Taylor and her...