For the last year, Brooke Picard, creative brand manager at All A’Bloom Flowers & Gifts in Lee’s Summit, Missouri, has been focused on tweaking...
Member Spotlight: Angélique Witcher of Accent Decor in Chamblee, Georgia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Spot an Ad Bashing Flowers? Let Us Know
There shouldn’t be any negative ads about flowers from the undergarment retailer Hanky Panky this Valentine’s Day — and that’s thanks to the Society...
Obituary: Kenneth Royer 1931-2023
Kenneth Royer, AAF, a lifelong industry innovator, educator, author and 2021 inductee into the Society of American Florists’ Floriculture Hall of...
Valentine’s Day Prep: ‘K.I.S.S.’ Your Stress Goodbye
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany,...
How to Keep Google From Putting Your Email In Jail
Google has plans to implement new email security protocols this year to protect its users, which could have a big impact on your marketing emails if...
Valentine Ad Encourages Viewers to ‘Believe in Love’
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in...
Young Floral Pros Get First-Hand Look at Flower Farms in San Diego
Sustainability practices, cutting-edge technology, efficiencies and entrepreneurial thinking are hard at work in California floral businesses, and...
Valentine’s Day Prep: Best-Kept Secrets for Success
When the Society of American Florists polled retailers about their December holiday sales, it also asked what lessons they learned to apply to...
Florists Hopeful for Valentine’s Day After Mixed December Sales
December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about...
Teachers Get Resources to Talk ‘Green’ Jobs in the Classroom
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give...
Why You Can’t Get That Coveted Flower (Hint: It’s Complicated)
Carmen Lucia Marquez, marketing manager for the breeder Ball SB, wants to change a decades-long challenge in breeding — the disconnect between...
Want Big Returns from Valentine’s Day? Target Young Adults in Love, Survey Says
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others....
Moving Valentine’s Day Flowers Is a Yearlong Logistics Dance
Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Negative Publicity Watch: SAF Calls Out Klarna, Shutterfly and Others for Bashing Flowers
Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day...