With the exception of a certain holiday in February, Nancy White generally anticipates a sluggish start to the year. “January is typically our...
Longtime Florist and Garden Center Turns ‘Green into Gold’
First things first: Lafayette Florist, Gift Shop & Garden Center knows plants. Founded more than 70 years ago, the family business has long been...
Best Practices for Healthy Employees, Customers and Flowers
With virus cases up, you need to make sure you’re doing your part to combat the spread. In the latest issue of Floral Management, Terril Nell,...
2 Tactics to Help Drive Online Sales
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the...
How to Best Leverage Contract Labor
As the global pandemic changed the labor market and consumer behavior, contract labor has become an even more important issue for florists —...
How Event Professionals Have Adapted to the Pandemic
COVID-19 has created pandemonium for virtually every person and business on the planet. The event industry, though, faces an especially steep road...
Industry Financial Pro Details PPP Updates
The Paycheck Protection Program (PPP) Flexibility Act made several key modifications to the original loan program that could affect floral industry...
4 Morale-Boosting Questions to Ask Your Team
Nearly six months of living with the coronavirus is beginning to take a toll on Americans: The Kaiser Family Foundation recently released a poll...
HR Pro Offers Advice on Leadership in Tough Times
If you’ve felt conflicting emotions as a leader in your business over the last few months — flying high one minute, in the depths of despair the...
How Clean Is Clean Enough?
You already have a well-established routine for disinfecting buckets, tools and work surfaces, right? All for the sake of reducing shrink and...
Strategies to Adopt for Stronger Online Sales
The pandemic turned millions of consumers into more regular online shoppers almost overnight. Most experts say that, even as restrictions ease and...
Industry Researcher Shares How to Prevent Wilted Blooms
A customer complaining about the quality of your flowers is the last thing your shop needs to deal with right now. Make sure you and your team are...
Floral Management Chronicles Early Days of Crisis
Floral professionals have grappled this spring with the toughest decisions of their careers, including questions that require them to balance...
PBS, Netflix Shows Put Spotlight on Flowers
Americans are watching significantly more television during the crisis: an average of 41 hours during the last week of March, compared with 33 hours...
How a Florida Family Biz Became an Events Powerhouse
In the early 2000, Ian Prosser, AAF, AIFD, PFCI, faced competition from all corners, rising delivery costs and the wrong physical space for his...