Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful...
In the wake of higher freight costs and limited supply brought on by COVID-19, local flower farmers are filling a much-needed fresh product gap —...
Many florists learned during the pandemic that they were able to generate unexpected profits by keeping a close eye on labor and facility costs. In...
Marigolds are the official flower of Día de los Muertos, also known as Day of the Dead, a Mexican holiday observed November 1 and 2. In the...
So many things have to go right for cut flowers to maintain their freshness on the journey from a flower farm to a consumer’s dining room table. One...
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on...
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have...
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How...
Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The...
2020 was a year full of contradictions: COVID-19 hit and prompted many businesses to shut down or at least close for part of the year, people...
Right around Thanksgiving, a cheeky meme circulated on social media, announcing the arrival of “the 2020 poinsettias.” (The post featured Audrey II,...
One secret to capitalizing on the houseplant trend for retail florists? Make sure your care-and-handling game is on point. That’s advice from Terril...
E-commerce, which has been trending upward for well over a decade, positively exploded in 2020 — growing from a $393 billion to $598 billion...
Finding and keeping employees has never been easy — and the pandemic has only heightened the challenge for floral business owners. In the Mar/April...
Along with “social distancing” and “flattening the curve,” the word “plantfluencer” was a word that entered more Americans’ vocabulary in 2020. As...