When visiting safnow.org, you might notice three new faces popping up to help via LiveChat. In January, SAF welcomed three new staff members —...
Industry Members Prepare to head to Washington, D.C.
Even as the partial government shutdown continues, floral industry members are preparing to make their case to lawmakers this spring. “Make YOUR...
Industry Mourns David Austin, Father of Old English Garden Roses
World-renowned rosarian David Charles Henry Austin, whose eponymous line of garden roses earned legions of admirers among floral industry...
Rose Parade Includes More Entertainment — And a Big Win for Students
A student-designed float — decked with 17,000-plus flowers, most of them grown in California — earned the Extraordinaire Award for “most...
Florists React to Bridal Media Evolution
If tradition continues, droves of women around the country now sport a sparkly new accessory on their left hands, thanks to all those holiday and...
Start 2019 with 1-Day in Nashville
Have you resolved to run an efficient, resourceful and more profitable business in 2019? If you’re determined to make your resolutions a reality,...
Industry Challenges, Opportunities to Shape SAF’s Future
Back in August, the Society of American Florists began an eight-month existential journey to determine the association’s purpose, responsibility to...
FTD Announces Leadership Change
After an eight-year tenure that included a high profile spin-off and acquisition, FTD’s president and CEO, Rob Apatoff, will be stepping down. This...
Industry Mourns Former SAF President Mel Schwanke, AAF
Melvin H. Schwanke, AAF, former president of the Society of American Florists, member of the association’s exclusive Floriculture Hall of Fame and...
After Surprise Court Ruling, More Confusion in Health Care
A surprise decision late last week from a U.S. District Court has added more confusion to the future of the Affordable Care Act (ACA) — and the...
58 Percent of Florists Predict Uptick in Christmas Sales
With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of...
Florist Featured in Washington Post Profile
The Washington Post recently ran a story on the subjects of life, death and grief. Titled “Epilogue,” it featured 11 profiles of people intimately...
Industry Pros Share Last-Minute Holiday Tips
It's the final, year-end push, and you're trying to find time to drink all the coffee and fill all the orders — plus, sleep a little, too. How can...
SAF Legislative Priorities Enacted Into Law
The $867 billion Farm Bill approved by Congress on Dec. 12 includes an update to the U.S. Plant Variety Protection Act (PVPA) that will protect and...
New York Times Touts Importance of Holiday Window Displays
The “secret” to attention-grabbing window displays in an age when many consumers are walking by stores, eyes glued to their phones, or driving by...