A renowned researcher, prolific speaker and mentor to college students is the recipient of the Society of American Florists’ 2018 Alex Laurie Award....
Former SAF President Wins Teleflora’s Tom Butler Award
Standing ovations and tears of joy were the order of the evening earlier this month when Teleflora awarded its fourth annual Tom Butler “Floral...
42 States Prepare to ‘Petal It Forward’ on Oct. 24
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this...
Deborah De La Flor AIFD, PFCI, Honored with Tommy Bright Award
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...
Charlie Hall, Ph.D., Receives Paul Ecke, Jr. Award
Charles R. Hall, Ph.D., Professor & Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, received the 2018 SAF...
Members Elect New Leaders to SAF Board of Directors and Councils
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Palm...
‘Alma’ Takes Top Honors at SAF’s Outstanding Varieties Competition
‘Alma’, a bright white daisy spray mum with a green center from breeder Deliflor, took top honors last week, winning Best in...
Texas Florist Wins 50th Annual Sylvia Cup Design Competition
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American...
Beloved Designer, Longtime SAF CEO Inducted into SAF’s Floriculture Hall of Fame
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was...
Social Media Pro to Talk Best Practices in Portland
Two hours. That’s how much time the average consumer now spends on social media every day. The questions become: What can you do to grab some of...
Hundreds Gather in California for SAF Palm Springs 2018
Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral...
SAF Member Talks Industry Issues with Congressman
At a small political gathering last weekend, a Society of American Florists board member had a substantial one-on-one conversation with an...
Accounting Pro to Share Best Practices at SAF’s 1-Day Profit Blast
Does your shop need financial help? Don't ignore problems or shake them off because you're more "creative" than "math-minded," warns Derrick Myers,...
Field to Vase Dinner Comes to SAF Palm Springs 2018
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
Convention App Provides Streamlined Experience for SAF Convention
If you’re among the hundreds of industry members heading to SAF Palm Springs 2018 next week, you might want to take a few minutes this week to...