Nearly three weeks after the deadliest wildfire in California’s recorded history began, it is fully contained, thanks in part to recent rains, which...
Florists Collect 858 Children’s Books for Public Libraries
Sister companies Royer’s Flowers & Gifts, Stephenson’s Flowers & Gifts and Connells Maple Lee Flowers & Gifts recently concluded their...
Get Your V-Day Game Plan in Nashville
While there’s still one month left in 2018, as we all know, it's never too early to start planning for February's big event. Save the date for the...
Florists Mourn Tommy Bright Winner James Morley, AAF, AIFD, PFCI
James Raymond Morley, AAF, AIFD, PFCI, who devoted his life to educating and improving the floral industry, died November 3 in Oklahoma City,...
New WF&FSA President Talks Labor, Consolidation and the Need for Education
The tightest job market in recent memory. Continued consolidation of retail florists. An ongoing need for industry-specific education and hard data....
Wholesaler Marks Anniversary with Design Challenges, Throwbacks and Parties
Mayesh Wholesale Florist took a trip down memory lane throughout October in honor of the company’s 40th anniversary. Mayesh celebrated with several...
California Florists Face Threats from Fires
This time of year, Rachelle Neal, AIFD, should be gearing up for the holidays and event work. Instead, she’s donning protective face masks and...
Petal It Forward Generates 90 Million Consumer Impressions
The hits keep coming for the Society of American Florists’ 2018 Petal It Forward. This year’s initiative didn’t just create goodwill and good...
Midterm Election Report: Floral Industry Issues to Watch
A polarized country with a first-term president. A contentious battle for a Supreme Court seat, still fresh in many Americans’ minds. An increasing...
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Petal It Forward Delivers Joy, Tears and Inspiration
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the...
Farmer Hopes Marijuana Revenue Will Buoy Business
A farm once known for flowers and now famous for pumpkins is at the center of the marijuana debate in Half Moon Bay, California — and the focus of a...
Industry Members Mourn Renowned Bulb Researcher Gus De Hertogh
August “Gus” Albert De Hertogh, Ph.D., world-renowned flower bulb authority and a member of the Society of American Florists’ Floriculture Hall of...
National Group Predicts 4 Percent Uptick in Holiday Spending
A national group is predicting a merry and bright shopping season for retailers! The National Retail Federation last week predicted that consumers...
Industry Members Surprise Consumers with ‘Petal It Forward’ Flowers
For hundreds of floral industry members across the country — and an untold number of consumers who happen to come into contact with them — today is...