Vibrant colors. Unusual shapes. Longer vase lives. Enhanced fragrance. Greater resistance to pests and diseases. These are some of the most...
El Paso Florist Gives Flowers to Grieving Community Members
After a gunman killed 22 people and injured another 24 at a Walmart store in El Paso, Texas, the team at Debbie’s Bloomers poured their devastation...
Growers and Breeders Prepare to Petal It Forward on Oct. 23
With this year’s Petal It Forward date set for Oct. 23, growers and breeders say planning ahead leads to a successful event and a meaningful...
62 Percent of SAF Members Express Optimism About 2019 Sales
Floral pros who weighed in on a Society of American Florists’ economic survey indicated they feel pretty good about sales in the first and second...
Will Marijuana Cultivation Affect Floral Industry?
It’s the Gold Rush all over again in California, except this time the prize is cannabis. With the passage of Proposition 64, passed by the...
Tour de France Winner Has Ties to the Floral Industry
Flower farms thrive in Colombia in large part because of the country’s high altitude — a characteristic that, as it turns out, also helped create...
Wholesalers Prepare to Petal It Forward on Oct. 23
Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a...
SAF, AFE Partner Up to Advance Floral Industry Research Priorities
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its...
SAF Members to Elect New Leaders
Summer means it’s election season at the Society of American Florists. Voting members received an election ballot via email on Friday, July 19 to...
SAF’s New Strategic Plan Emphasizes Education, Connections
The Society of American Florists will unveil its new strategic plan this September during SAF Amelia Island 2019, the association’s annual...
Suppliers Share Tips on How to Petal It Forward
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local...
To Stay Top-of-Mind with Customers, Retailers Look to Experiences
You’ve likely already read the news that experts say another 12,000 national retail stores will close in the U.S. this year — a bleak-sounding...
Floral Pros from Across Segments Share Petal It Forward Tips
Think the Society of American Florists’ Petal It Forward is “only” about retailers? The big-hearted outreach also provides a chance for those floral...
Nebraska Florist Brings Plans — and Team Members — to Profit Blast
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and...
New University Study Proves Flowers Can Alleviate Stress
Floral industry members hear about the positive effects of flowers on customers’ lives all the time:“They brightened my day! They made me feel...