The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed...
Test Market Shows Big Return On National Flower Campaign
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Floral Industry News
Simplify Petal It Forward Prep
J. Miller Flowers and Gifts in Oakland, California, relies on a group of volunteers to help the business assemble bouquets for Petal It Forward....
Florida Florist Finds Profit in Plush
A cast-iron bathtub transformed into a sailboat anchors one of Wonderland Floral’s whimsical JellyCat displays — merchandising that helped boost...
Colombian Farms Advance Gender Equity
From medical screenings to leadership schools, farms and associations such as Asocolflores are investing in the women who make up the majority of...
Navigate Economic Headwinds to End the Year Strong
Listen to this story As florists head into the fourth quarter — traditionally one of the busiest periods of the year — the picture is both...
‘With Love, Meghan’ Highlights Joy of Flowers
Meghan Markle, former actress and member of the British royal family, collaborated with Florabundance floral consultant José Rabelo while filming...
Turn Reminders into Revenue
If you’re only waiting for the phone to ring, you’re missing out on sales. “Outbound marketing calls are one of the smartest, lowest-cost ways...
Make Headlines With Petal It Forward
Relles Florist in Sacramento, California, has had several media outlets to cover their Petal It Forward event. Petal It Forward isn’t just about...
Is Your Email Marketing Costing You Customers?
It just became easier for Gmail account holders to unsubscribe from unwanted email solicitations, creating challenges — and opportunities, some say...
That Flower Feeling Foundation Launches ‘Just Add Flowers’ Campaign
That Flower Feeling is launching its second campaign, "Just Add Flowers," to highlight the joy of giving and receiving flowers. Listen to this...
5 Ways to Save Time and Money for Petal It Forward
Staff at Wildflower Stem + Sundry in Glen Burnie, Maryland, passed out bouquets as part of SAF's Petal It Forward event, slated this year for Oct....
The Pivot Point: Building a Business on Risk and Resilience
Rodi Groot, AAF, often walks the farms that supply his new company, Groot in Flowers. He launched the business in 2024 after the closure of his...
Leverage New Tax Breaks
With permanent tax cuts, new deductions, and powerful incentives for business investments, a new law could reshape the bottom line for floral...
SAF Award Honorees ‘Proud, Honored and ‘Thankful’
Augusto Solano (third from right), executive vice president of Asocolflores, was inducted into SAF’s Floriculture Hall of Fame. He was joined on...
Ranunculus ‘Moderna Dolce’ Wins Best in Show
‘Moderna Dolce’, a medium pink butterfly ranunculus presented by Rosaprima, was named Best in Show at the Society of American Florists’ Outstanding...