J.P. Varvarigos, AAF, FSMD, of Wellington Florist, with one of his signature lush, premium designs that appeal to high-end clients in Palm Beach...
Attract Customers Who Don’t Flinch at Prices
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Floral Industry News
Holiday Prep: Proven Tips for Crunch Time
Participants create a custom wreath during Bellani Floral & Events’ popular “wreath bar” workshop in Valley Center, California — one of many...
Next Gen LIVE! Delivers ‘Pay Off Far Beyond the Investment’
Participants share insights and ideas during a session at Next Gen LIVE!, where collaboration fuels professional growth....
Florists ‘Reignite Motivation’ with Fresh Profit Strategies
Kelsey Thompson, AIFD, PFCI, of Bloom Floral Algona shares practical design and sales strategies during her “Heartfelt Designs, Smart Business”...
Debunk Care and Handling Myths to Boost Vase Life
For florists, reputation is everything — and nothing reinforces quality like flowers that last. Educating yourself and your team on proper care and...
Are AI Shoppers Finding Your Business?
The next time a ChatGPT user types, “Where should I order holiday flowers near me?” the results could include — or exclude — you. More...
Slowing Economy Puts Spotlight on High-Income Floral Buyers
Amid an uncertain economy and escalating trade and labor pressures, high-income households remain a bright spot for the floral industry, said...
News Coverage Captures Petal It Forward’s Good Vibes
Television news outlets helped spread the joy of Petal It Forward around the world, as seen in these on-air features. Dozens of news organizations,...
Cut Shrink and Boost Profits with Smarter Care and Handling
Every stem that doesn’t make it out your shop door in an arrangement represents lost money. From sourcing to storage, small missteps in care and...
Across the World, Petal It Forward Shows ‘Kindness Is Contagious’
About 500 floral businesses from all 50 states and four countries participated in SAF's 11th annual Petal It Forward event. Hundreds of floral...
Proflora 2025 Highlights Innovation, Sustainability and Connection in Bogotá
Proflora 2025 drew more than 7,000 visitors from 60 countries to Bogotá, Oct. 1–3. Hosted by Asocolflores, Colombia’s flower exporters association,...
Change Your Business in One Day at Profit Blast
Florists gathered at Carbone Floral Distributors in April for SAF’s 1-Day Profit Blast, a one-day event designed to deliver practical business...
What Does a Government Shutdown Mean for the Floral Industry?
The federal government shutdown has entered its third week, and while flowers are still moving through ports and distribution channels, the...
Florida Growers Turn Adversity Into Innovation
Florida’s greens growers have turned more than a century of challenges into success. From a small fern experiment north of Orlando, the region’s...
SAF Urges Federal Relief for Growers Amid Economic Strain
The Society of American Florists has signed on to a broad coalition letter urging President Donald Trump and the U.S. Department of Agriculture to...