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Floral Industry News
Make Headlines With Petal It Forward
Relles Florist in Sacramento, California, has had several media outlets to cover their Petal It Forward event. Petal It Forward isn’t just about...
Is Your Email Marketing Costing You Customers?
It just became easier for Gmail account holders to unsubscribe from unwanted email solicitations, creating challenges — and opportunities, some say...
That Flower Feeling Foundation Launches ‘Just Add Flowers’ Campaign
That Flower Feeling is launching its second campaign, "Just Add Flowers," to highlight the joy of giving and receiving flowers. Listen to this...
5 Ways to Save Time and Money for Petal It Forward
Staff at Wildflower Stem + Sundry in Glen Burnie, Maryland, passed out bouquets as part of SAF's Petal It Forward event, slated this year for Oct....
The Pivot Point: Building a Business on Risk and Resilience
Rodi Groot, AAF, often walks the farms that supply his new company, Groot in Flowers. He launched the business in 2024 after the closure of his...
Leverage New Tax Breaks
With permanent tax cuts, new deductions, and powerful incentives for business investments, a new law could reshape the bottom line for floral...
SAF Award Honorees ‘Proud, Honored and ‘Thankful’
Augusto Solano (third from right), executive vice president of Asocolflores, was inducted into SAF’s Floriculture Hall of Fame. He was joined on...
Ranunculus ‘Moderna Dolce’ Wins Best in Show
‘Moderna Dolce’, a medium pink butterfly ranunculus presented by Rosaprima, was named Best in Show at the Society of American Florists’ Outstanding...
SAF Welcomes New Leaders to Board and Councils
Lori Wheat, AAF (right), delivered remarks at SAF’s annual convention as she stepped into the role of president. She was joined on stage by past...
SAF Phoenix 2025 Education and Connections ‘Resonated Deeply’
SAF Phoenix 2025 drew 465 floral professionals to Scottsdale, Arizona, Aug. 11-14 for three packed days of forward-looking education and invaluable...
California Florist Claims Sylvia Cup
Judy Janzen, AIFD, CCF, of Chase Flower Shop in Fresno, California, won the 56th annual Sylvia Cup Design Competition. Sylvia Cup Design Competition...
Refillable Vase Program Wins SAF’s Marketer of the Year Award
Kennedy’s Flowers & Gifts received the 31st annual Marketer of the Year Award at SAF Phoenix 2025 for their innovative refillable vase program....
‘Life in Bloom’ May Get Boost in Wake of CPB Shutdown
"J Schwanke’s Life in Bloom," the popular lifestyle show celebrating flowers, could expand its audience as smaller stations facing budget cuts...
Education, Innovation and Community Await in Phoenix
Derick Townsend, president and COO of Syndicate Sales, reviews the Best in Show winner of the 2023 Outstanding Varieties Competition. This event,...