Florists in Indiana are grieving the loss of Society of American Florists member Linda Taylor, owner of Bowden Flowers, this week. Taylor and her...
Is your state taking part in Petal It Forward? Yoohoo — SAF members in Georgia, Hawaii, Maine, Montana, Rhode Island, West Virginia and Wyoming —...
An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design...
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
The powerful Senate Appropriations Committee has signaled its support for two core issues backed by the Society of American Florists: increased...
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Amelia...
In August, Anna Ball — president and CEO at Ball Horticultural Company — and her daughter, Susannah Ball, took part in a groundbreaking ceremony for...
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward...
A university professor responsible for improving the quality of some flowers and mentoring countless students. A floral designer celebrated for his...
The U.S. economy is strong now — but how do you prep for what the future will bring? That’s a question on the minds of many floral industry business...
Here’s a new reality you deal with every day: Customers who spend hours on Instagram want the latest and greatest in design. How can you clear the...
Last month in Floral Management, we outlined some of the expected highlights from a packed program at SAF Amelia Island 2019, the Society of...
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The...
The worst day of the year for the stock market. New tariffs. Inverted yield curves. Do headlines about the economy have you worried? Take a breath,...
SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, consists of dozens of educational programs leading up to the...