One of the best ways to prepare for Petal It Forward is to strategically select the location and time for your event. Start by scouting locations...
Every year Petal It Forward participants reap the rewards of giving out flowers. And, those rewards not only include seeing the joy that flowers...
Make it easy for the recipients of your Petal It Forward bouquets to share their experiences and promote your shop using cards or stickers printed...
A healthy rate of growth in the Colombian floriculture industry over recent years helped to foster an upbeat, lively mood at the international trade...
The U.S. Department of Agriculture signaled its support for a program aimed at protecting specialty crop growers — including those in the floral...
Florists in Indiana are grieving the loss of Society of American Florists member Linda Taylor, owner of Bowden Flowers, this week. Taylor and her...
Is your state taking part in Petal It Forward? Yoohoo — SAF members in Georgia, Hawaii, Maine, Montana, Rhode Island, West Virginia and Wyoming —...
An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design...
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
The powerful Senate Appropriations Committee has signaled its support for two core issues backed by the Society of American Florists: increased...
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Amelia...
In August, Anna Ball — president and CEO at Ball Horticultural Company — and her daughter, Susannah Ball, took part in a groundbreaking ceremony for...
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward...
A university professor responsible for improving the quality of some flowers and mentoring countless students. A floral designer celebrated for his...
The U.S. economy is strong now — but how do you prep for what the future will bring? That’s a question on the minds of many floral industry business...