While Australian flower growers have suffered devastating losses from wildfires, so far there’s been little impact on the export market. Cooler...
As the Democratic field narrows and President Trump promises four more years, floral professionals are wondering: How will the presidential election...
Helium-filled balloons have long been a reliable source of profit for many florists — a popular, affordable add-on, especially around major holidays...
Earlier this month, a woman reached out to a prominent advice columnist asking how to delicately suggest he use a real, local florist for future...
The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine,...
Valentine's Day, understandably, is the current focus of industry professionals worldwide. But business must go on after February 14. And in just a...
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
Valentine’s Day falls on a Friday this year and it also coincides with a holiday weekend. That’s a tough combination for retail florists, admits...
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
Congress recently agreed to produce a key report in 2020 that provides vital information on trends and sales opportunities to the floral industry....
The chair of a congressional subcommittee with jurisdiction over key floral industry research funds will share her insider perspective — and why...
The 2019 Christmas season seems to have turned out well for many floral pros. A “gut check” survey of Society of American Florists volunteer leaders...
“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional...
New year. New decade. And a new strategic plan for the Society of American Florists brings targeted support to help members overcome some of the...
The government is currently collecting important data that helps industry members and federal agencies plan for the future — and growers need to...