A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of...
Ready to grow your business? You need to be where your customers are — in 2020, that’s on social media. On March 31, a fourth-generation florist...
Floral professionals faced plenty of challenges last week, with a Friday Valentine’s Day on a long weekend. According to feedback from...
An influential senator sent a love letter about the U.S. floral industry — and the dynamic and important role it plays in generating revenue and...
A number of Society of American Florists retailer members reported this week that links to Postmates.com that appeared on their Google...
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future...
When floral professionals gather March 9-10 in Washington, D.C., for the Society of American Florists’ 40th annual Congressional Action Days,...
On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer...
Dear SAF Retailer: We've reached out to Postmates and Google, asking the companies to remove the courier service's links from florists' local Google...
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from...
CNN and Country Living magazine are among the companies that the Society of American Florists has reached out to recently, asking them to nix...
The House of Representatives passed a bill Monday that will add hundreds of new agriculture inspectors to U.S. ports of entry. Earlier this month,...
The National Inventors Hall of Fame’s 2020 class includes a plant physiologist known for pioneering research that transformed the floral supply...
Feeling like you need to do something (fast!) to stand out on Valentine’s Day? Visual merchandising doesn’t require a ton of props, money or time....
As your team gears up for Valentine’s Day, remember: Messaging is everything. Prep your team by practicing three language tweaks that will help you...