A number of Society of American Florists retailer members reported this week that links to Postmates.com that appeared on their Google...
CAD Early-Bird Registration Ends Feb. 21
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future...
Floral Community Will Advance These Four Issues at CAD
When floral professionals gather March 9-10 in Washington, D.C., for the Society of American Florists’ 40th annual Congressional Action Days,...
Vice President Pence Visits S.C. Florist
On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer...
SAF Asks Google, Postmates to Delete Default Courier Links
Dear SAF Retailer: We've reached out to Postmates and Google, asking the companies to remove the courier service's links from florists' local Google...
SAF Asks Google, Postmates to Delete Unwanted Links
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from...
SAF Asks CNN, Country Living to Nix Negativity
CNN and Country Living magazine are among the companies that the Society of American Florists has reached out to recently, asking them to nix...
House Passes SAF-Backed Measure to Hire More Ag Inspectors
The House of Representatives passed a bill Monday that will add hundreds of new agriculture inspectors to U.S. ports of entry. Earlier this month,...
National Group Honors 2012 Alex Laurie Winner
The National Inventors Hall of Fame’s 2020 class includes a plant physiologist known for pioneering research that transformed the floral supply...
Illinois Shop Uses Post-Its for Valentine’s Promos
Feeling like you need to do something (fast!) to stand out on Valentine’s Day? Visual merchandising doesn’t require a ton of props, money or time....
3 Language Tweaks to Boost Valentine’s Day Sales
As your team gears up for Valentine’s Day, remember: Messaging is everything. Prep your team by practicing three language tweaks that will help you...
Florists Split on Valentine’s Day Sales Expectations
Florists are approaching Valentine’s Day this year with a healthy measure of caution when it comes to sales expectations — along with planned...
The Heat Is On: Social Messages to Drive Holiday Orders
The time to drive Valentine’s Day orders is… now! The Society of American Florists has new social media messages to help you nudge customers,...
SAF Asks Publications, Companies to Ditch Negative Ads
In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society...
New Impatiens Star in Grammy Décor
The Grammy Awards may have highlighted music’s biggest stars on Sunday — but a new line of impatiens also grabbed the (décor) spotlight. Chicago...