As floral industry growers struggle to find enough labor, the Society of American Florists is putting pressure on the Senate to address agricultural...
25 Percent of American Adults Bought V-Day Flowers or Plants
A Valentine’s Day consumer poll commissioned earlier this month by the Society of American Florists indicates a slight drop in the number of...
N.Y. Florist to Share Social Media Secrets
Ready to grow your business? You need to be where your customers are — in 2020, that’s on social media. On March 31, a fourth-generation florist...
Early Reports Point to a Strong Valentine’s Day
Floral professionals faced plenty of challenges last week, with a Friday Valentine’s Day on a long weekend. According to feedback from...
Senator Hails ‘Job-Creating’ Revenue Generated by Floral Industry
An influential senator sent a love letter about the U.S. floral industry — and the dynamic and important role it plays in generating revenue and...
After Valentine’s Day, Florists See Unwanted Third-Party Links Disappear
A number of Society of American Florists retailer members reported this week that links to Postmates.com that appeared on their Google...
CAD Early-Bird Registration Ends Feb. 21
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future...
Floral Community Will Advance These Four Issues at CAD
When floral professionals gather March 9-10 in Washington, D.C., for the Society of American Florists’ 40th annual Congressional Action Days,...
Vice President Pence Visits S.C. Florist
On Valentine’s Eve, the staff at Tiger Lily Florist in Charleston, South Carolina, got a whopper of a surprise when a very high-profile customer...
SAF Asks Google, Postmates to Delete Default Courier Links
Dear SAF Retailer: We've reached out to Postmates and Google, asking the companies to remove the courier service's links from florists' local Google...
SAF Asks Google, Postmates to Delete Unwanted Links
The Society of American Florists reached out this week to Postmates and Google, asking the companies to remove the courier service’s links from...
SAF Asks CNN, Country Living to Nix Negativity
CNN and Country Living magazine are among the companies that the Society of American Florists has reached out to recently, asking them to nix...
House Passes SAF-Backed Measure to Hire More Ag Inspectors
The House of Representatives passed a bill Monday that will add hundreds of new agriculture inspectors to U.S. ports of entry. Earlier this month,...
National Group Honors 2012 Alex Laurie Winner
The National Inventors Hall of Fame’s 2020 class includes a plant physiologist known for pioneering research that transformed the floral supply...
Illinois Shop Uses Post-Its for Valentine’s Promos
Feeling like you need to do something (fast!) to stand out on Valentine’s Day? Visual merchandising doesn’t require a ton of props, money or time....