The new year is a great time to make smart(er) decisions with your social media strategy. In the January issue of Floral Management, Jackie Levine,...
Florists Lament Soaring Helium Costs
Helium-filled balloons have long been a reliable source of profit for many florists — a popular, affordable add-on, especially around major holidays...
Lawmakers Commit to Producing Key Industry Report in 2020
Congress recently agreed to produce a key report in 2020 that provides vital information on trends and sales opportunities to the floral industry....
Bye-Bye Sweet Scents. Hello, Earthy, Edgy Candles
Gwyneth Paltrow recently made news after her website GOOP sold out of a provocatively named candle. Turns out the actor-turned-mogul/influencer...
SAF 2020 Awards Season Underway: Time to Nominate Yourself – or a Colleague
While the Academy Awards honors the best in film, the Society of American Florists recognizes excellence in the floral industry with a range of...
Influential Legislator to Share Insider View with Floral Community
The chair of a congressional subcommittee with jurisdiction over key floral industry research funds will share her insider perspective — and why...
3 Ways to Drive Early Valentine’s Day Orders and Deliveries
Valentine’s Day falls on a Friday this year and it also coincides with a holiday weekend. That’s a tough combination for retail florists, admits...
47 Percent See Holiday Sales Gains
The 2019 Christmas season seems to have turned out well for many floral pros. A “gut check” survey of Society of American Florists volunteer leaders...
USDA to Conduct 2019 Census of Horticultural Specialties
The government is currently collecting important data that helps industry members and federal agencies plan for the future — and growers need to...
SAF Members Prep to Take Industry Messages to Washington
“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
House Passes Highly Anticipated Immigration Reform Bill
The U.S. House of Representatives last week passed a bill that would streamline parts of the H-2A foreign guest-worker program and establish a path...
SAF Unveils New Newsletter and Additional Members-Only Benefits
New year. New decade. And a new strategic plan for the Society of American Florists brings targeted support to help members overcome some of the...
SAF Takes Stand on Deceptive Trade Practices
[gap height="10"]When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane,...
Florists Praise Pantone’s Neutral Pick
‘Tis the season for the Pantone Color Institute to anoint a new color of the year — and, once again, it’s one that plays well in many floral...