The government is currently collecting important data that helps industry members and federal agencies plan for the future — and growers need to...
SAF Members Prep to Take Industry Messages to Washington
“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
House Passes Highly Anticipated Immigration Reform Bill
The U.S. House of Representatives last week passed a bill that would streamline parts of the H-2A foreign guest-worker program and establish a path...
SAF Unveils New Newsletter and Additional Members-Only Benefits
New year. New decade. And a new strategic plan for the Society of American Florists brings targeted support to help members overcome some of the...
SAF Takes Stand on Deceptive Trade Practices
[gap height="10"]When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane,...
Florists Praise Pantone’s Neutral Pick
‘Tis the season for the Pantone Color Institute to anoint a new color of the year — and, once again, it’s one that plays well in many floral...
U.S., Mexico and Canada Finalize New Trade Deal
The United States, Mexico and Canada have finalized a trade deal to replace the 25-year-old North American Free Trade Agreement (NAFTA). The pact...
Flowers Take Center Stage at South Florida Art Festival
Floral professionals already understand the power of flowers in everyday life. This week, a floral artist and educator with an international...
White House Holiday Decor Honors American Heritage, Heroes and Traditions
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania...
Government Moves to Limit Myrtle, Bamboo Imports
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is considering banning dozens of plant groups, including...
Longtime SAF Exec Shares Lessons, Insights in Farewell Column
What does a red stapler have to do with a fulfilling, lasting career in the floral industry? For Drew Gruenburg, the Society of American Florists’...
Feast Your Eyes on Dozens of Award-Winning Flower Varieties
Between the buzz of Thanksgiving and the hubbub of Christmas, could you (and your team) use a jolt of inspiration for new design work in 2020? This...
165 Million-Plus Consumers Plan to Shop Thanksgiving Weekend
Get your showroom, social media platforms and website ready: With a compressed holiday season this year, tens of millions of consumers are expected...
3 Ways to Prep Your Business Now for the Next Recession
Floral industry professionals are moving into 2020 with a still-strong economy, but overall growth has slowed and there are headwinds, including...