On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared...
Retailers See APW Sales Drop — But Cast Eyes Ahead to Mother’s Day
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said...
6 Valentine’s Day Ideas to Use for Mother’s Day
Now that the Valentine’s Day rush is over, the Society of American Florists has compiled six stellar holiday ideas from the association’s members...
62 Percent of SAF Retail Florists See Mother’s Day Sales Rise
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American...
For Florists, Evolving State Rules Create New Twists and Turns
By May 8, some 30 U.S. states and territories will no longer have stay-at-home orders — a count that includes those areas that never instituted a...
Ahead of Mother’s Day, Check Your Google Listing
Try using Google to search for florist listings in your city, or Google Maps to get directions or a phone number for your shop, and you might be...
USDA Expected to Release Biotech Rules Soon
The U.S. Department of Agriculture is expected to post a final rule soon on biotech regulations that would allow the floral industry to innovate...
Florists Share Strategies for Reopening
In a recent Society of American Florists webinar, representatives from retail flower shops that have closed and reopened their businesses during the...
Putting Downtime to Good Use
The dot com bubble, 9/11, the Great Recession — there have been several crises in Nic Faitos’ 25-year career, and he’s survived them all. But the...
Prep Your Website for Mother’s Day Success
With physical shopping prohibited pretty much everywhere, your website has taken center stage this spring. “It was important before, but now it is...
As COVID-19 Restrictions Grow, Some Floral Businesses Receive Waivers
As business owners work to understand parameters of new local and state COVID-19 regulations regarding business closures, some floral industry...
SAF Secures Grower Aid through USDA
As floriculture continues to feel the devastating economic impact of COVID-19, SAF has successfully advocated to bring some relief to growers via...
Buoyed by Easter, Most Surveyed Retailers Will Open on Mother’s Day
Perhaps buoyed by a better than expected Easter, 95 percent of retail florists responding to a Society of American Florists survey said they plan to...
Industry Groups Advocate for Additional PPP Funding
The Society of American Florists and several other floral industry organizations have rallied their members to ask Congress for additional funding...
SAF Responds to Negative Floral Ads
Ahead of Mother’s Day, news publications and companies are using negative ads and content references to disparage floral gifts — and the Society of...