During the pandemic, your employees’ and customers’ health has become your top priority. During a recent Society of American Florists webinar,...
Like many florists, Heather Waits, AAF, has seen her wedding and event business plummet during the pandemic. To recover some of that lost revenue,...
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the...
The floral industry received a major plug Friday, May 29, when Cambridge, Massachusetts florist Jackie Levine appeared on CNBC to discuss her shop’s...
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming...
Valerie Lee Ow looked around J. Miller’s Flowers and Gifts in December and saw so much to celebrate: loyal customers packed into the business, ready...
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of...
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on...
Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and...
Contact-free delivery has always been the domain of florists, the experts in “door dash” before it was an app. This pandemic provides an opportunity...
The role of Mr./Ms. Clean is now everyone’s job — and florists are finding new ways to share the load and promote all that they are doing, to...
Despite a global pandemic, an Ipsos poll conducted this month on behalf of the Society of American Florists found only a slight decrease in the...
Seventy percent of floral industry members responding to a Society of American Florists survey reported an increase in Mother’s Day sales — with...
With another Mother’s Day in the books, it’s time to shift the focus to dear ol’ dad. Based on higher-than-average sales for spring holidays this...
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a...