Now that Mother’s Day is over, floral industry members are turning their attention to traditional spring/summer milestones that could be...
Industry CPA Talks Key Post-Holiday Questions
You made it through a most unusual Mother’s Day. Congratulations! But have you and your team documented what went right and what you learned? A...
5 Early Takeaways from Mother’s Day 2020
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict...
Flowers Receive Prominent Coverage for Mother’s Day
Days after leading a Society of American Florists webinar on generating media buzz, Jackie Levine found herself giving interview after interview...
SAF Advocates for Wholesaler Tax Relief on Credit Defaults
As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight...
5 Last-Minute Tactics for Mother’s Day Success
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared...
Retailers See APW Sales Drop — But Cast Eyes Ahead to Mother’s Day
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said...
4 Low-Tech Ways to Get Customers’ Attention
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a...
Tips for Generating News Coverage
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine,...
PBS, Netflix Shows Put Spotlight on Flowers
Americans are watching significantly more television during the crisis: an average of 41 hours during the last week of March, compared with 33 hours...
USDA Expected to Release Biotech Rules Soon
The U.S. Department of Agriculture is expected to post a final rule soon on biotech regulations that would allow the floral industry to innovate...
For Florists, Evolving State Rules Create New Twists and Turns
By May 8, some 30 U.S. states and territories will no longer have stay-at-home orders — a count that includes those areas that never instituted a...
Florists Share Strategies for Reopening
In a recent Society of American Florists webinar, representatives from retail flower shops that have closed and reopened their businesses during the...
Ahead of Mother’s Day, Check Your Google Listing
Try using Google to search for florist listings in your city, or Google Maps to get directions or a phone number for your shop, and you might be...
Putting Downtime to Good Use
The dot com bubble, 9/11, the Great Recession — there have been several crises in Nic Faitos’ 25-year career, and he’s survived them all. But the...