As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight...
5 Last-Minute Tactics for Mother’s Day Success
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared...
Retailers See APW Sales Drop — But Cast Eyes Ahead to Mother’s Day
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said...
4 Low-Tech Ways to Get Customers’ Attention
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a...
Tips for Generating News Coverage
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine,...
PBS, Netflix Shows Put Spotlight on Flowers
Americans are watching significantly more television during the crisis: an average of 41 hours during the last week of March, compared with 33 hours...
USDA Expected to Release Biotech Rules Soon
The U.S. Department of Agriculture is expected to post a final rule soon on biotech regulations that would allow the floral industry to innovate...
For Florists, Evolving State Rules Create New Twists and Turns
By May 8, some 30 U.S. states and territories will no longer have stay-at-home orders — a count that includes those areas that never instituted a...
Florists Share Strategies for Reopening
In a recent Society of American Florists webinar, representatives from retail flower shops that have closed and reopened their businesses during the...
Ahead of Mother’s Day, Check Your Google Listing
Try using Google to search for florist listings in your city, or Google Maps to get directions or a phone number for your shop, and you might be...
Putting Downtime to Good Use
The dot com bubble, 9/11, the Great Recession — there have been several crises in Nic Faitos’ 25-year career, and he’s survived them all. But the...
Prep Your Website for Mother’s Day Success
With physical shopping prohibited pretty much everywhere, your website has taken center stage this spring. “It was important before, but now it is...
SAF Secures Grower Aid through USDA
As floriculture continues to feel the devastating economic impact of COVID-19, SAF has successfully advocated to bring some relief to growers via...
Industry Groups Advocate for Additional PPP Funding
The Society of American Florists and several other floral industry organizations have rallied their members to ask Congress for additional funding...
SAF Creates Mother’s Day Resource Page
Mother’s Day 2020 will pose a host of challenges this year — but it could also be an important (and needed) sales opportunity during the crisis for...