How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play...
Pa. Florist Rallies Community to Honor Essential Workers
From the first days of the pandemic, Tim Farrell, AIFD, AAF, PFCI, of Farrell’s Florist in Drexel Hill, Pennsylvania, has been making vases of...
Marketing Messages That Sell
Fortune favors the proactive. “People won’t buy something if they don’t know it exists,” said Jennifer Barnard, the fourth-generation owner of...
Montana Florist Shows ‘True Colors’
In late April, weeks into quarantine, when the world at large wrestled with feelings of angst and fatigue, Cara Lard had an idea to bring some...
SAF Leaders Offer Preview of Reinvention Summit
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...
Musicians Fill Storied Spanish Theater with Plants
Looking for some lighthearted, flower-friendly news to share on your social platforms this week? How about a story about a venerable Spanish arts...
SAF Advocates for Fair USDA Grower Aid Payment Formula
As reported earlier this spring, the Society of American Florists, leading a coalition of other industry trade associations, successfully advocated...
How to Grow Your Business with LinkedIn
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients...
Floral Management Focuses on ‘New Rules of Selling Flowers’
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh,...
Financial Pro Outlines PPP Next Steps
Securing a Payment Protection Program loan was hard enough for small-business owners — now another challenge lies ahead: Ensuring you are following...
Industry Economist Points to Promising Signs Post-Crisis
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others...
Contestants Share Behind-the-Scenes Look at Netflix Show
A month ago, Netflix launched “The Big Flower Fight,” an international competition that highlighted the artistry, ingenuity and labor that goes into...
SAF Unveils Virtual July Summit, Cancels 2020 Convention
The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members...
Florists Talk Social Media Tips, Marketing Messages
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite...