Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society...
Retail flower shops are still adjusting operations in the pandemic — and will be for the foreseeable future — but there’s one longtime area that...
At Bloomtastic Florist in Columbus, Ohio, Heather Waits is now experiencing a second round of postponed or canceled clients. “You console your...
If you have pet merchandise, move it to the front of the store and make sure it's not “ruff” to find on your website, because pet spending is way up...
Members of the Society of American Florists elected nine members to positions on the association’s Retailers, Wholesalers and Growers Councils this...
Floral industry professionals struggling in the wake of wildfires, hurricanes and other disasters can seek aid from a new fund created by the...
The USDA has announced the second round of aid to assist growers with the impact of COVID-19 — and this time, the payouts will be bigger....
In 2019, Lesa Fenwick and her team gave away 165 Petal It Forward bouquets in less than hour. This year, knowing people are especially in need of a...
Nothing says Christmas like evergreens, which also provide florists with a foundation for holiday décor hardy enough to last the season — indoors or...
Pictures, candles, heartfelt cards and flowers — lots and lots of flowers — are among the hallmarks of impromptu memorials that have sprung up...
10/10 has a nice ring, or more precisely, a nice “ca-ching” to it, right? That’s what retail consultants, one shopping app and a growing number of...
It’s officially fall, which means Pumpkin Spice lattes and new floral designs that evoke coziness and sweater weather. A low price point and long...
The mission of SAF’s Petal It Forwards is to spread the word about the power of flowers by having floral industry members give two bouquets to a...
This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when...
The Society of American Florists is spearheading its popular Petal It Forward initiative again this year on Oct. 21. Here are five ideas to help you...