When a customer recently called Don’s House of Flowers, she was hoping to pay for a couple of arrangements for nursing home residents in the shop’s...
Making the Holiday Season Right Means Catering to Mom
That winter wonderland isn’t gonna make itself, and more than ever it comes down to moms to make the holidays memorable in 2020 for new traditions,...
As Cities, States Tighten COVID Restrictions, Florists Lean on Lessons Learned
California is “pulling the emergency brake” on reopening plans, Iowa’s governor has issued a mask mandate and states and cities around the country...
Personalized Cards Help Florists Build Relationships
As the holiday season officially kicks off next week, it’s an apt time to show appreciation to the people — loyal customers, vendors and employees —...
2 ‘Shark-Approved’ Planning Tips
Barbara Corcoran made her (national) name in the high-flying world of reality competition television. But when the pandemic hit, the breakout star...
Prep for a Strong, Successful Valentine’s Day
If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry....
‘Full Bloom’ Launches November 12 on HBO Max
The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still...
Election Debrief: Experts Explore How Results Could Shape Industry Issues
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden...
Stressed Consumers Turn to Warm Tones for Comfort
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and...
Florists Find Ways to Deck Halls Like Never Before
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same...
V-Day 2021 Playbook: ‘Planning and Prep are More Important’
For Anton Engelmann, the owner of Town and Country Gardens in Geneva, Illinois, Easter sales were “epic,” and Mother’s Day was “good.” With...
Gear Up for Valentine’s Day on Dec. 4
Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong,...
With Addition of Roses to GSP, Industry Businesses Stand to Save Tens of Millions
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings...
This Christmas, Be Like Oprah and Tout Your Favorite Things
Whatever you do this holiday season, make sure that, whether online, over the phone and in person, you push what you want to sell, say florists who...
Baltimore Florist Creates ‘Flashes of Joy’
For Steelcut Flower Co., dressing a public space with a flower flash (aka flower bomb) is all about sharing beauty with the city – and who couldn’t...