First the bad news: When it comes to planning for a profitable Valentine’s Day, “there are no secrets,” said Paul Goodman, MBA, PFCI, a longtime...
Easy, Low Cost Ways to Get Attention Ahead of Valentine’s Day
The countdown is on for Valentine’s Day 2021. Here are a few simple, inexpensive and effective ways to get customers’ attention ahead of the big...
How to Confidently Secure Early Valentine’s Day Orders
There are those rare people who tackle their taxes the first week of January … and then there are the rest of us. Valentine’s Day follows a similar...
Want to Be a Better Leader? Embrace Boundaries
The pandemic has wreaked havoc on work/life balance and many floral industry leaders are struggling to meet the needs of their customers, employees...
Industry Financial Pro Details Holiday Tips
Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on...
Apply for SAF’s Industry Awards
The new year is here, which means it’s time to submit your nominations and apply for the Society of American Florists annual industry awards. Each...
4 Practical Tools to Help Florists Drive Sales on V-Day
Each year, Valentine’s Day is one of the busiest holidays for florists, and this year presents additional operational challenges. Valentine's Day...
Stimulus Relief Package Includes Additional PPP Funds for Small Biz Relief
The bipartisan COVID-19 relief stimulus package passed by Congress on Dec. 21 includes $284 billion for the Paycheck Protection Program and $13...
How to Turn Resolutions into Marketing Muses
Ah, January…the month of fresh starts. Last week, millions of people likely resolved to embrace some form of self-improvement in 2021, be it a...
Fight COVID Fatigue with Communication
There’s not an HR expert out there who could have predicted what the world of work would feel and look like in 2020. So when Society of American...
SAF Secures $500K for Floral Industry Benchmarking Survey
Despite significant challenges, the Society of American Florists recently helped secure an additional $500,000 in funding for the U.S. Department of...
In 2020, SAF Leveraged ‘Resiliency’ and ‘Innovative Spirit’ of Industry
The entire floral industry was forced to adapt this year and reimagine everyday operations in order to overcome unimaginable challenges. Each step...
Thanks, 2020? 4 Year-End Lessons to Carry Forward into 2021
2020 is almost over — and for just about everyone, that end can’t come soon enough. But for all the challenges and heartache this grinding year...
GSP Set to Expire Without Congressional Action
Unless Congress reaches a deal soon, the Generalized System of Preferences (GSP) program — which currently provides duty-free status to Ecuadorian...
Best Practices for Healthy Employees, Customers and Flowers
With virus cases up, you need to make sure you’re doing your part to combat the spread. In the latest issue of Floral Management, Terril Nell,...