Explaining the houseplant craze is as simple as A, B, C says plantfluencer Darryl Cheng---it’s all about aesthetics, biology and companionship....
SAF Launches Plant-Focused Virtual Event in March
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay —...
Mass. Florist Turns Plants into Must-See IG
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via...
Learn How to Capitalize on the Houseplant Trend
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has...
New England Florist Uses Containers to Add Value to Plants
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing,...
Extreme Winter Storm Wreaks Havoc on Texas Floral Businesses
The final stretch before Valentine’s Day always feels a little frenzied, but for floral professionals in Texas, who are accustomed to mild winters,...
Advocacy Series: 5 Questions about Minimum Wage
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Pantone’s 2021 Pick Offers ‘Resilience and Hope’
Need some marketing and merchandising inspiration now that candy hearts and “Be Mine” trinkets have passed their prime? Consider Pantone’s 2021...
Floral Industry Remembers Marie Ackerman, AAF, AIFD, PFCI: 1960-2021
Marie N. Ackerman, AAF, AIFD, PFCI, beloved floral designer, educator and industry icon, died January 28 in the Lehigh Valley Hospital-Cedar Crest...
Marie Ackerman AIFD Fund Established in the AIFD Foundation
Marie Ackerman AAF, AIFD, PFCI (1960-2021) was a passionate leader within American Institute of Floral Designers and a committed floral educator. A...
On Tap for CAD: Research Funding, GSP, Minimum Wage and Ag Labor
As the Biden-Harris Administration moves forward with its legislative and regulatory agenda, the Society of American Florists is making sure...
Coming Soon: New Hub for Top-Tier Training, Peer Connection
Coming Soon: New Hub for Top-Tier Training, Peer Connection On March 1, SAF is launching Career Connection, where members can find the best training...
Valentine’s Coverage Emphasizes Flowers’ Emotional Power
Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no...
SAF Asks Sweet Farm to Ditch Negative Campaign
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This...
Review Now to Plan for Future Holiday Success
Congratulations, you survived another Valentine’s Day — on a Sunday, in the middle of a global pandemic, no less, and, most likely, while contending...