Valentine’s Day 2021 will be unprecedented — yes!— but there are still solid financial principles you can put in place to help your business stay on...
Stimulus Relief Package Includes Additional PPP Funds for Small Biz Relief
The bipartisan COVID-19 relief stimulus package passed by Congress on Dec. 21 includes $284 billion for the Paycheck Protection Program and $13...
SAF Secures $500K for Floral Industry Benchmarking Survey
Despite significant challenges, the Society of American Florists recently helped secure an additional $500,000 in funding for the U.S. Department of...
How to Turn Resolutions into Marketing Muses
Ah, January…the month of fresh starts. Last week, millions of people likely resolved to embrace some form of self-improvement in 2021, be it a...
Fight COVID Fatigue with Communication
There’s not an HR expert out there who could have predicted what the world of work would feel and look like in 2020. So when Society of American...
Apply for SAF’s Industry Awards
The new year is here, which means it’s time to submit your nominations and apply for the Society of American Florists annual industry awards. Each...
In 2020, SAF Leveraged ‘Resiliency’ and ‘Innovative Spirit’ of Industry
The entire floral industry was forced to adapt this year and reimagine everyday operations in order to overcome unimaginable challenges. Each step...
Thanks, 2020? 4 Year-End Lessons to Carry Forward into 2021
2020 is almost over — and for just about everyone, that end can’t come soon enough. But for all the challenges and heartache this grinding year...
Best Practices for Healthy Employees, Customers and Flowers
With virus cases up, you need to make sure you’re doing your part to combat the spread. In the latest issue of Floral Management, Terril Nell,...
5 Tips to Get More Sales from Your Email List This Holiday Season
Stay-at-home orders and general unease about going out in public have made e-commerce bigger than ever this year; thus, you’ve likely seen your...
2 Ways to Get Ready for a Successful Valentine’s Day
Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend,...
GSP Set to Expire Without Congressional Action
Unless Congress reaches a deal soon, the Generalized System of Preferences (GSP) program — which currently provides duty-free status to Ecuadorian...
Pantone’s 2021 Colors of the Year Reflect Worry, Hope
As 2020 draws to a close (hallelujah!), the Pantone Color Institute has continued its annual tradition of forecasting the color that best connotes...
After Strong Thanksgiving Sales, Florists Set Sights on Christmas, Valentine’s Day
As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons...
Fashion-Forward Book Puts Flowers Front and Center
Looking to round out your social media calendar with some holiday-adjacent content that helps position you as an expert among your fashionista...