One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin....
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need,...
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Join your...
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
The COVID-19 pandemic has put a damper on holiday plans for the past year, but as more people are receiving vaccinations, stimulus funds are hitting...
Plantfluencer Marcus Bridgewater — known as @GardenMarcus across social media platforms — is a firm believer in practicing three little words:...
2020 was a year full of contradictions: COVID-19 hit and prompted many businesses to shut down or at least close for part of the year, people...
Throughout the past year, the COVID-19 pandemic has impacted every part of our lives, including our mental health. Many customers may not realize...
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several "test brands"...
Right around Thanksgiving, a cheeky meme circulated on social media, announcing the arrival of “the 2020 poinsettias.” (The post featured Audrey II,...
One secret to capitalizing on the houseplant trend for retail florists? Make sure your care-and-handling game is on point. That’s advice from Terril...
Stress has been top-of-mind ever since COVID hit. But you can take another opportunity to highlight the role that flowers play in reducing stress...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...