One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin....
Fresh Product: Coping with the Supply Squeeze
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need,...
Make a Difference for Your Business – and Your Industry
Increase funding for floriculture research. Ensure cost savings on imports. Maintain the minimum wage. Preserve agriculture’s workforce. Join your...
Use Social Media to Boost Mother’s Day Sales
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
Don’t Overpromise on Specific Flowers, Floral Wholesaler Says
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the...
Advocacy Series: Why This Year’s CAD Advocacy Meetings Matter Even More
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Easter Celebrations Take a Small Hop Forward
The COVID-19 pandemic has put a damper on holiday plans for the past year, but as more people are receiving vaccinations, stimulus funds are hitting...
Harnessing the Power of Plants
Plantfluencer Marcus Bridgewater — known as @GardenMarcus across social media platforms — is a firm believer in practicing three little words:...
Maintaining Costs After COVID
2020 was a year full of contradictions: COVID-19 hit and prompted many businesses to shut down or at least close for part of the year, people...
Instagram Partners with National Brands for E-Commerce Tests
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several "test brands"...
Catch New Business with Carnivorous Plants
Right around Thanksgiving, a cheeky meme circulated on social media, announcing the arrival of “the 2020 poinsettias.” (The post featured Audrey II,...
Top Care Tips to Build Success with Potted Plants
One secret to capitalizing on the houseplant trend for retail florists? Make sure your care-and-handling game is on point. That’s advice from Terril...
7 Tips to Promote Flowers in April for Stress Awareness Month
Stress has been top-of-mind ever since COVID hit. But you can take another opportunity to highlight the role that flowers play in reducing stress...
Advocacy Series: 5 Questions on Floriculture Research Funding
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...