Dozens of teachers are taking a summer field trip to horticultural destinations around Indianapolis to broaden their understanding of careers in the...
Olivia Thilges, a Gen Z employee at Bloom Floral in Algona, Iowa, has been with the shop for two years. The shop has made supporting young workers,...
Next gen florist Helena Polites (center) of Polites Florist, was the driving force behind the shop's recent purchase of Farrell's Florist. She...
SAF’s fly-in attendees enjoy a quick break in front of the US Capitol: From left: Tim Farrell, AAF, AIFD, PFCI, Teleflora, Drexel Hill, Pa.; Austin...
Travis Wilson of Breen's Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs...
Talmage McLaurin, AIFD, creative director at Esmeralda Farms, will present his 2025 Floral Trends Forecast at SAF Miami 2024. SAF's annual...
https://vimeo.com/929931241?share=copy The Society of American Florists’ first Congressional fly-in of 2024 wrapped up in March, but the impact of...
With consumers spending more on experiences, it is imperative that florists' amp up their marketing and offer products and services that set them...
Business in 2023 was okay or good for most floral businesses compared to 2022, according to the Society of American Florists’ biannual economic...
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
An empathetic leader can boost morale, engagement and productivity. The biggest motivation behind employee engagement and innovation isn’t salary,...
LinkedIn is a powerful tool to connect with potential business accounts in your community, but you must be proactive to make an impact. Looking to...
Carefully examine expenses — especially how you calculate the cost of labor — to maximize profit margins. As Mother’s Day approaches, savvy florists...
Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing,...
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new...