The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your...
Successful plant breeding can produce disease-resistant plants that have a longer shipping and vase life, all while providing retailers, wholesalers...
The FDA’s decision Monday to grant full approval of the Pfizer-BioNTech vaccine provides business owners one more reason to consider mandating...
Sarah LoBue, AIFD, ICPF, put a chalkboard sign outside her Carlinville, Illinois shop last week that likely spoke to everyone who saw it: “If...
Many florists learned during the pandemic that they were able to generate unexpected profits by keeping a close eye on labor and facility costs. In...
Paul Shinoda Jr., a past president of the Society of American Florists’ board of directors, died July 20. He was 83. Shinoda’s career in the...
Thinking about the next phase of life and what it might look and feel like to pass the business to a successor? The Society of American Florist’s...
The Delta variant of COVID-19 has brought a lot of uncertainty for business owners, but for many florists one thing is certain: whatever the impact...
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual...
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety...
A new school year provides students with countless opportunities for socialization and education — and for retailers, it’s a chance to score more...
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up...
Members of the Society of American Florists elected three new members to the association’s Board of Directors, as well as nine members to positions...
A recent Reuters’ news story about an Ecuadorian rose farm taking up cannabis production had some in the floral industry wondering: Will flower...
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season....